Description:

Run A/B test for your headlines to decipher which works best. It can make a big difference on wether for example a blog post get clicked or not.

Buffer listed eight headline strategies that are backed by psychology:

1. Surprise – “This Is Not a Perfect Blog Post (But It Could’ve Been)”
2. Questions – “Do You Know How to Create the Perfect Blog Post?”
3. Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
4. Negatives – “Never Write a Boring Blog Post Again”
5. How to – “How to Create a Perfect Blog Post”
6. Numbers – “10 Tips to Creating a Perfect Blog Post”
7. Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
8. Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post”