How to write cold emails.

Handpicked templates to use for your next cold email.

Referral

INITIAL COLD EMAIL (ASK FOR A REFERRAL)

Hey {first name}, My name is John, and I’m co-founder of {my company}. (I don’t like the intro unless you are a founder. People tend to have a soft spot for helping startup founders)

We work with organizations like {insert competitor client} to boost {tangible success pain point} with {awesome feature} by {a real statistic}. Could you direct me to the right person to talk to about this at {prospect company} so we can explore if this would be something valuable to incorporate into your {group/team/business}?

Cheers,

Referral

INITIAL COLD EMAIL (ASK FOR A REFERRAL)

Hey {first name}, My name is John, and I’m co-founder of {my company}. (I don’t like the intro unless you are a founder. People tend to have a soft spot for helping startup founders)

We work with organizations like {insert competitor client} to boost {tangible success pain point} with {awesome feature} by {a real statistic}. Could you direct me to the right person to talk to about this at {prospect company} so we can explore if this would be something valuable to incorporate into your {group/team/business}?

Cheers,