How to write cold emails.

Handpicked templates to use for your next cold email.

First Contact

New Customers from SongBox Founder

Hi there, my name is Mick and I’m the creator of SongBox. This isn’t an automated email I swear!

I’m doing my reports and stuff tonight and saw that you took out a hobby membership. I’m pretty much just emailing to say thanks very much for that and also to ask you to please get in touch if you have any feedback that can help me make the platform better. I’m building SongBox on my own and I’m really passionate about it. I need to hear from people like yourself (people who are seriously using the platform) so that I can keep improving it.

So I’ll stop rattling on. I’d love to hear from you. Hope you’re good!

Referral

INITIAL COLD EMAIL (ASK FOR A REFERRAL)

Hey {first name}, My name is John, and I’m co-founder of {my company}. (I don’t like the intro unless you are a founder. People tend to have a soft spot for helping startup founders)

We work with organizations like {insert competitor client} to boost {tangible success pain point} with {awesome feature} by {a real statistic}. Could you direct me to the right person to talk to about this at {prospect company} so we can explore if this would be something valuable to incorporate into your {group/team/business}?

Cheers,

First Contact

New Customers from SongBox Founder

Hi there my name is Mick and I’m the creator of SongBox.

Firstly, this ISN’T an automated email. Promise. I’m going through my reports and I see that you signed up a few days ago. I try to reach out to everyone who signs up just now. I just would like to say hello and to ask you to please let me know if there is any feedback you have, particularly if there’s something you hate about SongBox. I’m building songbox on my own, no funding and no help (which is the way I like it), but I do really need feedback if I’m to keep improving the platform.

Anyway I’d love to hear from you! Hope you’re good! Cheers

First Contact

New Customers from SongBox Founder

Hi, my name is Mick and I’m the creator of SongBox. This isn’t an automated email!

I’m going through my reports and saw you signed up earlier today and I try to reach out to everyone personally to say hello. I also saw in your bio that you’re London based. I’m in Scotland so it’s nice to get some UK people signing up. The vast majority of my users are in the USA. Anyway… I’m just emailing to say hello and to ask that if you have any ideas, or feedback then PLEASE let me know. I’m building SongBox myself and I really need feedback - particularly, in fact especially when you hate something. It’s the only way I can keep making the platform better.

So, I hope you’re good and I’d love to hear from you. Cheers

Referral

Cold email: Referral V1

Hi [first name], My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction. I’d like to speak with someone from [company] who is responsible for [handling something that's relevant to my product]. If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help! Best, [name]

Follow Up

FOLLOW UP AFTER NO RESPONSE

Hey [First Name],

Hope you had an amazing weekend. Wanted to see what your team thought of my suggestions… Let me know if I can help at all.

All the best, [Your Name]

Referral

Cold email: Referral V3

Hey [first name], My name is [my name] and I'm with [my company name]. We work with organizations like [company name] to [insert one sentence pitch].

[One sentence unique benefit]. Could you direct me to the right person to talk to about this at [company name] so we can explore if this would be something valuable to incorporate into your events?

Cheers, Sig

Selling

Cold email: Selling V1

Hey [first name], I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by: Benefit/feature 1 Benefit/feature 2 Benefit/feature 3 (optional) Let's explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?

Cheers, Sig

Selling

Cold email: Selling V2

Hey [first name], I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. I know that [our product] will be able to help [name of your company] [insert high level benefit here]. Are you available for a quick call [time and date]?

Cheers, Sig

Business Development

EMAIL TEMPLATE: BUSINESS DEVELOPMENT

Hey [First Name], I’ve heard amazing things about [Company Name] lately and I just had to reach out :-)

AppSumo is hand-selecting a few stellar products to feature in October and we would love to showcase [Company Name] to over 730,000+ potential new customers. When we asked our customers if they'd be interested in a product like yours, we got a huge resounding "yes!". I think they would make for great lifetime [Company Name] customers. Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.appsumo.com/business/

Please email me by the 30th and we'll make it happen. Cheers, [Your Name]

Referral

QUICK REFERRAL

Hey [First Name],

[Your Name] from Sumo here. Hope you don’t mind me reaching out :) We help businesses like [Client 1] and [Client 2] to grow their email lists and traffic. I’m curious who might be best to speak with about email marketing at your company?

Cheers, [Your Name]

Make Connections

MAKE CONNECTIONS

Hey [First Name],

I saw on Twitter you’ve been sharing some awesome posts on conversion rate optimization. Recently I spotted these two super helpful posts and just wanted to share them with you: [Link 1] [Link 2] Would also be happy to share a little about our conversion rates at Sumo if you’re up for it?

Cheers [Your Name]

Sales

Get new customers

Hello [Prospect Name],

I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers. I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate. [First name], let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

-[Name]

First Contact

The “Introductory” Email

Hey [name],

I hope that this email finds you well. I know you are busy, so I won’t take up a lot of your time. The purpose of this email is to introduce myself, as I enjoy connecting with people who work in the same industry. My company, XYZ Corporation, specializes in the production of widgets. I am a big supporter of your company and keep close tabs on all your latest news. If you have the opportunity, don’t hesitate to reach out via email. Of course, you can also connect with me via Twitter, Facebook, and LinkedIn. Thank you for taking the time to read my email. I hope we cross paths in the future!

Cheers, [name]

First Contact

Big fan template

Hey [name]

I love (recipient’s company). I’m also a big fan of (compliment about a specific part of the recipient’s work). I (what kind of work you do). I work with (mention a big-name client, if you can). Here’s an example of my work: (link to the best example of your work or favorite part of your portfolio). I just wanted to email you to see if (recipient’s company) might be interested in something similar. I made a demo to show you what it might look like here: (link to custom sample of work that you created upfront for the recipient).

Is this something you’d be interested in? (Signature)

First Contact

New Customers from SongBox Founder

Hi there, my name is Mick and I’m the creator of SongBox. This isn’t an automated email I swear!

I’m doing my reports and stuff tonight and saw that you took out a hobby membership. I’m pretty much just emailing to say thanks very much for that and also to ask you to please get in touch if you have any feedback that can help me make the platform better. I’m building SongBox on my own and I’m really passionate about it. I need to hear from people like yourself (people who are seriously using the platform) so that I can keep improving it.

So I’ll stop rattling on. I’d love to hear from you. Hope you’re good!

First Contact

New Customers from SongBox Founder

Hi there my name is Mick and I’m the creator of SongBox.

Firstly, this ISN’T an automated email. Promise. I’m going through my reports and I see that you signed up a few days ago. I try to reach out to everyone who signs up just now. I just would like to say hello and to ask you to please let me know if there is any feedback you have, particularly if there’s something you hate about SongBox. I’m building songbox on my own, no funding and no help (which is the way I like it), but I do really need feedback if I’m to keep improving the platform.

Anyway I’d love to hear from you! Hope you’re good! Cheers

First Contact

New Customers from SongBox Founder

Hi, my name is Mick and I’m the creator of SongBox. This isn’t an automated email!

I’m going through my reports and saw you signed up earlier today and I try to reach out to everyone personally to say hello. I also saw in your bio that you’re London based. I’m in Scotland so it’s nice to get some UK people signing up. The vast majority of my users are in the USA. Anyway… I’m just emailing to say hello and to ask that if you have any ideas, or feedback then PLEASE let me know. I’m building SongBox myself and I really need feedback - particularly, in fact especially when you hate something. It’s the only way I can keep making the platform better.

So, I hope you’re good and I’d love to hear from you. Cheers

First Contact

The “Introductory” Email

Hey [name],

I hope that this email finds you well. I know you are busy, so I won’t take up a lot of your time. The purpose of this email is to introduce myself, as I enjoy connecting with people who work in the same industry. My company, XYZ Corporation, specializes in the production of widgets. I am a big supporter of your company and keep close tabs on all your latest news. If you have the opportunity, don’t hesitate to reach out via email. Of course, you can also connect with me via Twitter, Facebook, and LinkedIn. Thank you for taking the time to read my email. I hope we cross paths in the future!

Cheers, [name]

First Contact

Big fan template

Hey [name]

I love (recipient’s company). I’m also a big fan of (compliment about a specific part of the recipient’s work). I (what kind of work you do). I work with (mention a big-name client, if you can). Here’s an example of my work: (link to the best example of your work or favorite part of your portfolio). I just wanted to email you to see if (recipient’s company) might be interested in something similar. I made a demo to show you what it might look like here: (link to custom sample of work that you created upfront for the recipient).

Is this something you’d be interested in? (Signature)

Referral

INITIAL COLD EMAIL (ASK FOR A REFERRAL)

Hey {first name}, My name is John, and I’m co-founder of {my company}. (I don’t like the intro unless you are a founder. People tend to have a soft spot for helping startup founders)

We work with organizations like {insert competitor client} to boost {tangible success pain point} with {awesome feature} by {a real statistic}. Could you direct me to the right person to talk to about this at {prospect company} so we can explore if this would be something valuable to incorporate into your {group/team/business}?

Cheers,

Referral

Cold email: Referral V1

Hi [first name], My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction. I’d like to speak with someone from [company] who is responsible for [handling something that's relevant to my product]. If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help! Best, [name]

Referral

Cold email: Referral V3

Hey [first name], My name is [my name] and I'm with [my company name]. We work with organizations like [company name] to [insert one sentence pitch].

[One sentence unique benefit]. Could you direct me to the right person to talk to about this at [company name] so we can explore if this would be something valuable to incorporate into your events?

Cheers, Sig

Referral

QUICK REFERRAL

Hey [First Name],

[Your Name] from Sumo here. Hope you don’t mind me reaching out :) We help businesses like [Client 1] and [Client 2] to grow their email lists and traffic. I’m curious who might be best to speak with about email marketing at your company?

Cheers, [Your Name]

Selling

Cold email: Selling V1

Hey [first name], I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by: Benefit/feature 1 Benefit/feature 2 Benefit/feature 3 (optional) Let's explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?

Cheers, Sig

Selling

Cold email: Selling V2

Hey [first name], I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. I know that [our product] will be able to help [name of your company] [insert high level benefit here]. Are you available for a quick call [time and date]?

Cheers, Sig

Follow Up

FOLLOW UP AFTER NO RESPONSE

Hey [First Name],

Hope you had an amazing weekend. Wanted to see what your team thought of my suggestions… Let me know if I can help at all.

All the best, [Your Name]