How to write cold emails.
Handpicked templates to use for your next cold email.
Referral
INITIAL COLD EMAIL (ASK FOR A REFERRAL)
Hey {first name}, My name is John, and I’m co-founder of {my company}. (I don’t like the intro unless you are a founder. People tend to have a soft spot for helping startup founders)
We work with organizations like {insert competitor client} to boost {tangible success pain point} with {awesome feature} by {a real statistic}. Could you direct me to the right person to talk to about this at {prospect company} so we can explore if this would be something valuable to incorporate into your {group/team/business}?
Cheers,
Referral
INITIAL COLD EMAIL (ASK FOR A REFERRAL)
Hey {first name}, My name is John, and I’m co-founder of {my company}. (I don’t like the intro unless you are a founder. People tend to have a soft spot for helping startup founders)
We work with organizations like {insert competitor client} to boost {tangible success pain point} with {awesome feature} by {a real statistic}. Could you direct me to the right person to talk to about this at {prospect company} so we can explore if this would be something valuable to incorporate into your {group/team/business}?
Cheers,