Category: Content Marketing

Written by toomaime

Last Updated 🗓 8 months ago

Content Upgrades

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Build trust with content upgrades

Content upgrade offers

If you want to build trust or build relationships with your existing or new customers you can offer them content upgrades. I put together a little list with examples of content upgrades you can offer them in exchange for example their email address:

  • Create something extra for your article like a checklist or a PDF version of your article 
  • Create a little ebook and give that ebook in exchange for your reader’s email 
  • Create a downloadable infographic, poster or image
  • Collection of popular blog posts in ebook format
  • Offer templates for email, blog headlines, landing pages etc. 
  • Create a guide or a report
  • Cheat sheet for a programming language or a software tool
  • List of resources 
  • Offer transcripts of your video or podcast
  • Interview an expert in your niche and offer the transcript as upgrade
  • Create a spreadsheet 

 

Examples

1. Intercom

Intercom is offering several e-books and guides as an upgrade for leaving your email address

https://www.intercom.com/books

 

2. Teachable

Teachable will teach how to create an email course by leaving your email address 

https://teachable.com/blog/email-course

 

3. Convertkit

Convertkit is offering guides for online creators

https://convertkit.com/issues/benefits-of-email-marketing

 

Sources

30 Content Upgrade Ideas to Grow Your Email List

Lead magnet ideas funnel

14 Growth Hacks That’ll Increase Your Online Sales by 40x

 

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Want to learn more about growing an online business?

Hey there ✌️! I'm Tobi, the founder of Growthhacklist.

We want to build best learning resource for bootstrapped companies.

We interview successful indie makers and publish articles about growing an online business.

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