How to reach the right person

It is often very difficult to reach out to the right person and find your potential customers.  Let's take a look at an idea I have found in 128 Marketing Tactics and implement it on my sports tech job board. 

Step 1:

Make a list of potential customers

First of all you need to make a list of potential customers and their domain names. In my case I already have a solid list of companies hiring in the sports tech industry.