Category: Content Marketing

Written by hairtipsntricks

Last Updated 🗓 3 years ago

How To Use Pinterest To Promote Your Project

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Increase your traffic and audience with Pinterest

How To Use Pinterest To Promote Your Project

Pinterest is a fast-growing social media network where people look for inspiration and specific ideas about different products. If used correctly, it can be a great tool for driving traffic and audience to your website. 

1. Create a Pinterest Business account

If you don’t have an account already or you have a personal account, you’ll need to sign up for Pinterest Business Account In order to fully maximize Pinterest marketing potential.

Once you’ll sign up for a business account you will be able verify your website with Pinterest and have access to Pinterest Analytics, which will give you more insight information about your pins. You can also apply for rich pins, which are pins that provide more context than regular pins.

2. Create relevant Pinterest Boards

Before you start pinning your website’s content to your Pinterest account, you’ll need to create some boards, that are related to your niche and to your target audience. This will help you to target your desired audience, gain followers and create engagement with your pins.

For example, my site is about hair care, so my target audience is women who are interested in products and content related to hair care and beauty (e.g makeup, fashion, etc), so my Pinterest account has boards about hair care and other beauty-related topics. 

3. Pin to your boards

Now that you’ve decided what topics will interest your target audience, it’s time to pin relevant pins to those boards. You can scroll your Pinterest feed of use Pinterest search to find pins that will interest your audience. You can install Pinterest’s browser button and pin content directly from other sites, that are related to your niche.

4. Create pins for your content

Pinterest is a visual platform that relies heavily on images, so it’s not enough to just use any image and you’ll have to put some effort into creating pin-worthy imagery.

How to create the perfect pin?

  • Use high-quality images that showcase your content/product (you can even use free stock photos).
  • Make your pins the right size. Vertical images work better on Pinterest, since they take more room on the feed and are harder to miss.
  • Add some text to your image. Images with text do better than images without text, since they help the pinners to know what your pin is about. Canva has great veracity of Pinterest templates, which makes it easy to create vertical pins and add text to your images.

Use the description section. The description should be clear text that will draw the pinners to click through the link. Also, make sure your description includes the keywords your target audience is looking for.

5. Keep pinning

Keep your Pinterest account active and pin new pins regularly, as it keeps your account interesting and attractive for new pinners.

Pro tip: Use Pinterest Analytics to find out which of your pins and boards your audience liked most, and at what time during the day your audience is more active.


Pinterest has over 290 million users, and it can be a great tool for engaging with your target audience. And although it won't happen overnight, with the right strategy and dedication, Pinterest can help you drive more traffic to your business.  

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