Written by toomaime
Last Updated 🗓 10 months ago
We analyzed over 60000 headlines
How to write great headlines - We analyzed over 60000 headlines
So tell me why did you click on this article? According to a study, 80% of readers never make it past the headline and traffic to content can vary by as much as 500% simply because of the headline .
With Growthhacklist, I am constantly posting articles on platforms like Indiehackers, Dev.to or Subreddits like /Entrepreneur with very different results. Having in mind the mentioned stats, and after reading How to write viral headlines, I was very curious to see if I could identify some patterns in the headlines of the top rated articles on the platforms that I use to share my articles.
With the help of Buzzsumo I started to analyze over 60.000 articles and collected data from Hackernews, Indiehackers, the Subreddit Entrepreneur and Dev.to Here is what I found out:
The first thing I did was to look at the common structure of elements. I could identify five elements the majority of viral posts had in their headline:
- How to...
- A guide to...
- Why you...
- Left/quit my job...
- Lessons I learned
- Lists of the...
- Spreadsheet of the...
- The best books...
- XY tips...
- How i made XY$
- Feedback on landing page...
- What posts
By analyzing the top articles you could also determine headline types the majority of articles follow.
- Normal (So I'm done with all this #hustle lifestyle)
- Question (Those that made a million before 30, how did you do it?)
- How to (How to turn $500 into a lot more)
- Why (Why I don't use web components)
- Number (29 Lessons I've Learned Bootstrapping In 2018)
- Reader-Addressing (You Don't Need Co-Founders)
There are also some topics to appear regularly, which are liked and shared constantly on the platforms:
- How I made XY $ ...
- Lessons I learned ...
- I left my job...
- I am an expert - Ask me anything
- Why you should...
Where to go from here
From here you can go through the following steps to adjust the method for the platforms of your choice:
- Identify platforms on which you can share your content
- Analyze the top articles headlines with Buzzsumo
- Write down the elements of the viral posts
- Find out the content format and type that works best on the platform
- Select topics the audience like and that are useful for them
- Use some superlative or emotional words like amazing or best 
If you like the article it would be great to spread the word and share the thread on Twitter - thanks 😘!
Show us some ❤️ and spread the word!
Want to learn more about growing an online business?
Hey there ✌️! I'm Tobi, the founder of Growthhacklist.
We want to build best learning resource for bootstrapped companies.
We interview successful indie makers and publish articles about growing an online business.
If you liked How to write great headlines , join our mailing list for new interviews, articles and tutorials.