Written by toomaime
Last Updated 🗓 6 months ago
1. What is Off-Page SEO?
Off-page SEO refers to all acitvities you can perform outside the boundaries of your website. Regarding to Moz off-site SEO-related factors likely carry more than 50% of the ranking factor weight of modern SEO like google. The most important aspects of off-site SEO are three areas:
- Link Building
- Social Media Marketing
- Social bookmarking
One of the most effective methods of Off-Page Seo is Link Building. We will explain it shortly in this article - to read more about it you should read our article about Link Building (Link). Basically you have three types of links:
- Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.
- Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
- Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
Alex Christ from Reliablesoft ranked the most effective methods:
Blog Directories – something like yellow pages but each entry had a link pointing to a website.
Forum Signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature).
Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by How to lose weight’.
Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
Shared Content Directories – Websites like hubpages and infobarrel allowed you to publish content and in return you could add a couple of links pointing to your websites.
Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website from mine and you could do the same.
Social Media Marketing
Social bookmarking is one of the best ways to get visitors instantly. However, there is a long debate to use it or not. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites. If you are going to use it, be sure to write an eye-catching tagline with quality content inside to get a boost on your article.