Written by toomaime
Last Updated 🗓 4 months ago
Start sending Plain-Text emails
Karthik Suroju of Newton shared this little idea an interview. They increased their email response rate by +156% by just sending Plain-text email instead of HTML emails.
They also following always three important rules with every email:
- They never send ‘No reply’ emails
- They encourage users to reply to all emails, newsletters included.
- They respond to all queries within a few minutes, even on holidays.
What are other makers doing?
It really interesting that all comments were in favor of plain text emails. If you want to see what other bigger companies are doing, you can also take a look at the website Good Email Copy and copy the style of succesful StartUps/Companies like Slack or Basecamp.