• Category: Small Tactics

  • Written by toomaime

    Last Updated 🗓 3 months ago

Improve the site speed of your website

When it comes to user experience page loading time is very important. According to a 2018 research conducted by Google, 53% of mobile users leave a website that takes longer than three seconds to load. Because of that you always should try to improve the site speed of your website. A really good page load time is under 2 seconds. 

Mobile Page Speed New Industry Benchmarks 01 21
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/

How to test your site?

A great tool to test your site is Page Speed Insights . It provides you not only with a speed score but also with some tipps on how to improve your website. Another great tool you could use is Pingdom which also gives you great insights into how to improve your site. 

Example show Growthhacklist on Pingdom

If you want to test your site speed on different browsers or devices you can use Webpagetest which is also free to use.

How to speed up your site? 

Let's go through some common aspects to improve your site speed. One of the main reasons your site is loading slowly is the total file size. Neil Patel suggests in his article Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions to reduce the amount of information needed to properly load a site. Here are some things you can do to achieve that:

  • Shrink your images
  • Minify JavaScript & Style Sheets to Speed Up your Website
  • Optimize Caches improve Page Load Time
  • Clear up your redirects
  • Consider a Content Delivery Network
  • Look into creating an Accelerated Mobile Page
  • Improve server response time

Sources

9 Tips to  Reduce Page Load Time And Speed Up Your Website

Page Speed

Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions