Segment your email list
What Is Email List Segmentation?
Simply put, email list segmentation is all about breaking your email list into multiple groups to help you target different types of audiences through your marketing campaigns. According to MailChimp, segmented email campaigns have shown a 14.31% higher email open rate than non-segmented email campaigns.
Some ideas to segment your email list: New Subscribers, Preferences, Interests, Location, Open Rate, Inactivity