Useful ideas and methods to get your first 100 customers.

Content Marketing

Share your business data

Social sharing app Buffer is company that is making their story public with a content hack built on their company’s business data.

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Content Marketing

Video Marketing

Produce a nice video for your landing page where you explain your product.

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Content Marketing

Infographics

Create amazing infographics use the piktochart tool. You can see this amazing infographic

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SEO

Power Words

Use power words in your meta description like today or right now.

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SEO

Increase Dwell time

When able, use small tricks (such as videos, share buttons and comment section) to increase user’s time on site.

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SEO

Keyword analysis

Keyword research is one of the most important, valuable, and high return activities in the search marketing field.

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SEO

Backlinks

SEO: getting backlinks to your landing page from other sites, and ranking for specific keywords

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Email

Welcome Email

https://foundersgrid.com/growth-hacking-email-marketing/

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Organic Social

Twitter mentions

Mention people when you post content on Twitter

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Strategy

404 Pages

https://growthhacklist.com/methods/404-pages

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Organic Social

Share with simplicity

Make it easy to share your product on social media or with a friend.

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Strategy

Exclusivity

Use this psychological principle to your advantage by limiting access to your product. This will create a sense of exclusivity and draw in users.

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Content Marketing

Customer Statistics

Example: Display the number of Twitter followers, email subscribers, and Facebook fans you have.

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Strategy

Logos - References

Add logos from other sites you appeared. The first option is to use the logos of your biggest clients.

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Strategy

Testimonials

Use testimonials on your landing pages. The most popular (and one of the most effective) type of social proof.

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Strategy

Site speed

Improve the site speed of your website. Ideally, you want a page load time of under 2 seconds.

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Content Marketing

Make a course

Teach an online class to establish yourself as an expert.

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Strategy

Popups

The messages on these popups can convert the leaving visitors into your customers

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PR ideas

Tell the press

Try to contact journalists and tell them what you are working on

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Strategy

Writing guest blogs

In the beginning Buffer grew its user base from 0 to 100,000, largely through the impact of guest blogs

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Strategy

Crosspost your content

Airbnb did it at the beginning and crossposted on a bigger community Craigslist.

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Strategy

Affiliate Programme

Building an affiliate program means building partnerships with bloggers and influencers in your space that have an online audience and paying them per

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Strategy

Proving value with a free trial

It’s a technique that is almost as old as the hills, but offering a free trial helped Shopify hack its way to 150,000 users.

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Strategy

Passing on the Bargain

You can pass bargain to you users. For example: A refer a friend programme (paid in groupon bucks)

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Organic Social

OpenGraph tags

Almost every social network uses embedded OpenGraph HTML tags to generate link previews so readers can preview page content before they click through

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Strategy

Test your headlines

A/B test your headlines to decipher which works best.

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