• Category: Strategy

  • Written by toomaime

    Last Updated 🗓 12 hours ago

Free Trial

Offering a free trial or just giving a teaser of your product? - it is a tricky question and with this article, we want to summarize the advantages of offering a free trial for your customers. 

[https://unsplash.com/photos/GOMhuCj-O9w]

Offering a free trial helped Shopify hack its way to 150,000 users. Spotify was a small company and to prove the value of the proposition they offered and they are still offering 14 days free usage. It helped them a lot to grow in a competitive market like the e-commerce market. Another good example for offering a free trial is Totango a software for customer service. 38% of new business came from free trials and freemium. 

[https://www.slideshare.net/totango/5th-annual-saas-metrics-report]

 

How to 

Optimonster wrote a great article about How to Increase Free Trial Signups and summarized 17 strategies you should keep in mind when setting up a free trial:

1. You have to know who is your customer and why they use your product.

2. Put your focus on "true evaluators" - Find out which users are active and using your service frequently. You can find active users for example with the help of google analytics and add Multi Session Users. 

3. Make signing up easy and simple. Keep the signup form short with only three fields like username, email, and password. You could also consider adding social media sign up to make it even easier to sign up. A lost point you need to figure out by yourself is if you want to ask your user for credit card details when signing up. If you want to read more about it you should take a look at this blog post of Chargebee.

4. Showcase your value to the customer. What is the main value proposition for your customer? You need to articulate that on your landing page. Put the main benefit of your product in the headline. In the subline, you can explain for whom it is and why they need it. Also add in the following the main benefits of your product and some numbers and social proof. 

[https://slack.com/]

5. Make pricing clear for your customer - Also use the wording See plans and pricing instead of Sign up for free trial.

6. Offer live chat support.

 

Example:

Check for example Sheetsu Pricing Model as an example:
https://sheetsu.com/pricing

Other examples:
https://instapage.com/blog/free-trial-landing-page-examples

 

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Sources

[1] Growth Hacking Strategies

[2] How to increase trial sign ups