• Category: Strategy

  • Written by toomaime

    Last Updated 🗓 10 months ago

Passing on the Bargain

Might not be a good method for every use case but passing on some nice bargain for friends can get you a lot of new users - StartUps like Airtable and Dropbox did make use of this idea, so maybe it can help also your business. 

[https://unsplash]

As I mentioned above Airtabale and Dropbox are good examples of this method. Take a look at the way you could also implement that into your business. 

 
a) A refer a friend programme

Example: Airtable invite friends programme 

 

[https://airtable]

 

Example: Dropbox


b) Multiple purchases – say tickets for a friends
c) Daily/Weekly e-mails with the latest bargains

Example: Justin Jackson Email Tiny Marketing Wins:

"Your discount is expiring soon
Time is running out to use that $70 discount I sent you. If you want help with your marketing, now's the time to sign up:
Register here Use todayistheday70 to get a year of TMW for $229
You'll get to implement a new tactic every week + ask me your marketing questions."


If you need a great overview of other examples then take a look at this blog post An Epic List Of 77 Referral Programs[2]

 

Sources:


https://johnmcelborough.com/growth-hacking-strategies/

[2An Epic List Of 77 Referral Programs